Articles

Creating a voice marketing funnel with Alexa Flash Briefings involves several key steps. First, define your target audience and understand their needs and preferences. Next, develop valuable content that resonates with your audience and aligns with your brand message. This content should be concise, engaging, and relevant to your audience’s interests. Utilize keywords and phrases […]

B2B marketing seems and claims to be more science than art, with an excessive emphasis on measurement and attribution. Everyone likes to think that science explains things. Boards, executives, and investors anticipate marketing growth to be quantifiable, steady, and forecast. However, it is a fact that marketing is not a precise science. Playbooks are not […]

Social media customer engagement is a full-funnel strategy that applies to more than just consumer brands. Salesforce uses more than 150 social media platforms to connect with clients and potential clients. The business collaborated with Sprout Social, a social media management tool. Social listening, analytics, and direct message management are some of the capabilities. This […]

Sales teams don’t even have to know about B2B agreements before they are won or lost. This poses a crucial dilemma for marketing: How can we sway consumers who are still researching and haven’t interacted with sales? Offering pertinent experiences—rather than veiled sales pitches—is the solution. Marketing must address the needs of self-educating consumers by […]

As we embark on a new year, marketers are gearing up to embrace the latest trends shaping the industry in 2024. From emerging technologies to shifting consumer behaviors, here are some of the top marketing trends to watch out for: In conclusion, 2024 promises to be an exciting year for marketers, filled with opportunities to […]

In the realm of B2B marketing, content syndication emerges as a potent strategy, extending reach, elevating brand awareness, and driving qualified leads. This approach involves distributing content—articles, blogs, videos—across various platforms beyond owned channels. By partnering with publishers, businesses tap into new audiences, bolstering their visibility and credibility. Content syndication not only amplifies brand presence […]

In the fast-paced world of business-to-business (B2B) marketing, success hinges on the ability to forge meaningful connections and deliver tailored solutions to the right audience. As companies navigate an increasingly competitive landscape, mastering the art of B2B marketing has become paramount for driving sustainable growth and maintaining a competitive edge. At its core, B2B marketing […]

In a strategic move aimed at enhancing its image processing capabilities, Jasper has expanded its portfolio by acquiring Clipdrop’s innovative image platform from Stability AI. This acquisition marks a significant milestone for Jasper, positioning the company to offer more advanced solutions in the rapidly evolving field of visual technology. Clipdrop’s image platform is renowned for […]

Gupshup, a leading provider of conversational messaging platforms, has taken a significant leap forward in enhancing user experiences by integrating AI chatbots powered by Vertex AI into Rich Communication Services (RCS) dialogues. This strategic move aims to revolutionize how businesses engage with their customers, offering personalized and seamless interactions on the RCS platform. RCS represents […]

Google has taken the first significant step toward barring third-party cookies, demonstrating that its privacy aim is more than just talk. Chrome 80 has announced that it will no longer support cross-site sharing unless cookies are identified in accordance with the SameSite internet standard. At first glance, this action is about clarity and internet security. […]