Articles

In the fast-paced world of marketing, staying ahead of the curve is crucial. As consumer behavior evolves, so do the strategies employed to capture their attention. One significant trend in recent years has been the integration of print and digital campaigns, a marriage made possible through the innovative use of technology. Traditionally, print and digital […]

Efficient management and optimization of marketing efforts is a difficulty faced by marketers in the current dynamic corporate environment. The efficiency of marketing campaigns can be limited by the time-consuming and error-prone human execution of marketing operations including email campaigns, campaign tracking, and lead nurturing. In order to improve consumer interaction, optimize marketing efforts, and […]

One camp argues it’s ludicrously naïve to say marketing can ‘magic up’ demand where none previously existed. The marketer’s job is to make sure their brand is in the best position when the customer decides to come to market of their own accord. The other camp says of course we don’t magic demand out of […]

Building a brand presence holds immense importance at every stage of the B2B funnel, from initial awareness to eventual conversion. At the top of the funnel, establishing a strong brand identity helps businesses stand out amidst competition and capture the attention of potential customers. Through strategic branding efforts such as compelling storytelling, thought leadership content, […]

The goal of Tremor Video, Inc. (NYSE:TRMR), a company that offers tools for measuring the efficacy of video ads, is to transform theatrical advertising. Tremor Video’s in-theater attribution solution, fueled by Alphonso’s automated content recognition (ACR) technology, is being used for the first time by US film studio EuropaCorp. On November 25, in New York […]

Identity resolution is the cornerstone of modern marketing, enabling businesses to understand their customers on a deeper level and deliver personalized experiences. When evaluating identity resolution providers, it’s crucial to conduct thorough assessments during demonstrations to ensure the solution aligns with your organization’s needs and goals. To aid in this process, here are 24 essential […]

Account-Based Marketing (ABM) has emerged as a powerful strategy in B2B marketing, focusing efforts on high-value accounts for personalized engagement. While not necessary for all businesses, ABM can drive revenue growth, improve alignment between marketing and sales, and deliver personalized experiences. However, implementing ABM requires careful planning and a significant investment in resources. Businesses should […]

One of the largest generative AI app businesses in the world, Jasper, has revealed that it has achieved a deal to purchase Stability AI’s AI picture creation and editing platform, Clipdrop. Jasper’s ability to provide the most comprehensive, multimodal copilot for enterprise marketing teams has advanced significantly with this purchase. Millions of brands and creative […]

Brands using Gupshup’s platform can now offer AI chatbots for RCS chats, giving their users access to a whole new, sophisticated, and interactive experience. Gupshup is the world’s top Conversation Cloud platform. The Vertex AI platform on Google Cloud is currently being used by Gupshup’s Conversational AI product suite, which includes Auto Bot Builder and […]

Canva, a creative technology company, just released a new ad to highlight the increasing number of AI-powered and collaborative tools available to businesses. An internal team utilized Canva’s platform to produce the “What Will You Design Today?” campaign, which illustrates practical applications of AI tools for marketers and coworkers in any kind of business. Why […]