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As the First Studio to Use Tremor Video’s New ACR Theatrical Solution to Link Video Ad Investment with Theater Attendees, EuropaCorp
The goal of Tremor Video, Inc. (NYSE:TRMR), a company that offers tools for measuring the efficacy of video ads, is to transform theatrical advertising. Tremor Video’s in-theater attribution solution, fueled by Alphonso’s automated content recognition (ACR) technology, is being used for the first time by US film studio EuropaCorp. On November 25, in New York […]
24 inquiries to make of identity resolution providers in a demonstration
Identity resolution is the cornerstone of modern marketing, enabling businesses to understand their customers on a deeper level and deliver personalized experiences. When evaluating identity resolution providers, it’s crucial to conduct thorough assessments during demonstrations to ensure the solution aligns with your organization’s needs and goals. To aid in this process, here are 24 essential […]
Making the Most of Your B2B Investment: Is Account-Based Marketing Necessary?
Account-Based Marketing (ABM) has emerged as a powerful strategy in B2B marketing, focusing efforts on high-value accounts for personalized engagement. While not necessary for all businesses, ABM can drive revenue growth, improve alignment between marketing and sales, and deliver personalized experiences. However, implementing ABM requires careful planning and a significant investment in resources. Businesses should […]
Jasper Grows by Purchasing Clipdrop’s Image Platform from Stability AI
One of the largest generative AI app businesses in the world, Jasper, has revealed that it has achieved a deal to purchase Stability AI’s AI picture creation and editing platform, Clipdrop. Jasper’s ability to provide the most comprehensive, multimodal copilot for enterprise marketing teams has advanced significantly with this purchase. Millions of brands and creative […]
Gupshup inserts AI chatbots with Vertex AI capabilities into RCS dialogues.
Brands using Gupshup’s platform can now offer AI chatbots for RCS chats, giving their users access to a whole new, sophisticated, and interactive experience. Gupshup is the world’s top Conversation Cloud platform. The Vertex AI platform on Google Cloud is currently being used by Gupshup’s Conversational AI product suite, which includes Auto Bot Builder and […]
How Canva uses AI-powered tools to reach B2B clients
Canva, a creative technology company, just released a new ad to highlight the increasing number of AI-powered and collaborative tools available to businesses. An internal team utilized Canva’s platform to produce the “What Will You Design Today?” campaign, which illustrates practical applications of AI tools for marketers and coworkers in any kind of business. Why […]
How to avoid making the same mistakes twice in email marketing
Avoiding the repetition of mistakes is crucial in email marketing to maintain credibility and effectiveness. Firstly, conduct a thorough analysis of past campaigns to identify recurring errors. This could include examining open rates, click-through rates, and conversion metrics. Next, document these mistakes and the lessons learned from them in a centralized location accessible to your […]
How to determine if a business email marketing platform is necessary
Determining whether a business email marketing platform is necessary depends on various factors crucial to your marketing strategy and organizational goals. Firstly, assess the scale of your email marketing efforts. If you’re consistently reaching out to a large audience or planning to expand your outreach, a dedicated platform can streamline processes and enhance efficiency. Consider […]
Six email metrics that aid in achieving marketing objectives and corporate decision-making
Six email metrics play a crucial role in aiding marketing objectives and informing corporate decision-making. The open rate, the percentage of recipients who open an email, provides insight into the effectiveness of subject lines and sender credibility. The click-through rate measures the percentage of recipients who clicked on a link within an email, indicating the […]
Why Does Your E-Commerce Loyalty Program Need to Be Redesigned Based on Data?
It is no secret that consumers are feeling the effects of price rises on their basics as the US inflation rate reaches a 40-year high. The truth is that American households are operating on very tight budgets, from groceries to gas pumps. Despite a notable slowdown in the growth of the consumer price index (CPI) […]