Articles

In order to determine marketing automation adoption and usage for its groundbreaking State of Marketing Automation report, CleverTouch Marketing, the premier marketing automation consultancy and service provider in Europe, recently polled 200 heads of marketing, marketing directors, and CMOs in the UK, US, and EMEA. The survey, which examines views across important global areas, shows […]

In today’s digital landscape, having an online presence is crucial for businesses of all sizes. For small businesses, Search Engine Optimization (SEO) plays a pivotal role in enhancing visibility, attracting customers, and driving growth. But is SEO really a necessity for small businesses? The answer is a resounding yes, and here’s why: Increased Visibility and […]

Finding the owner of a business can be useful for networking, partnership opportunities, or resolving issues. Here are several effective methods to help you find any business owner’s name: By leveraging these resources, you can efficiently find the owner of almost any business.

In the B2B marketing arena, lead generation is the lifeblood of business growth. Effective lead generation strategies are essential for attracting potential customers and nurturing them through the sales funnel. With the right tactics, businesses can generate high-quality leads, drive sales, and achieve sustainable growth. Here, we explore key strategies for successful B2B lead generation. […]

The ideal platform for B2B marketing is LinkedIn. It is undoubtedly a great area to network and establish connections with potential clients. However, LinkedIn also provides marketers with a host of additional advantages, such as social ads, lead creation, and keyword research. Finding marketing automation software that can enable you to increase client engagement and […]

“The real-time location technology from Mapbox gathers over 250 million miles of anonymized road data every day, resulting in extremely accurate and dynamic geographic maps. In order to collect legitimate addresses, locations, and areas of interest worldwide, it integrates more than 130 data sources, according to Brent Iadarola, vice president of Frost & Sullivan’s Mobile […]

In today’s rapidly evolving technology landscape, B2B tech sales have become essential for business growth and success. This involves selling technology products or services to other businesses, requiring a thorough understanding of the product, the target market, and effective communication skills. Key Components of B2B Tech Sales The Digital Shift in B2B Tech Sales The […]

In the current digital era, having a strong online presence is essential for every organization. Achieving that presence mostly depends on ranking highly in search engine results pages (SERPs). The process of fine-tuning, testing, and interpreting outcomes is ongoing. Google may alter its algorithm in the interim, and your website may suffer penalties or maybe […]

Organizations’ success and expansion depend on their ability to identify and hire the best sales professionals in the cutthroat commercial sector. The hiring process is costly, labor-intensive, and time-consuming. This is the point at which sales recruitment firms are highlighted. Recruiting companies offer a wide range of services to help businesses locate and attract the […]

There is more to managing a Software as a Service (SaaS) company than just using software. In order to promote long-term growth and customer acquisition, marketing initiatives are essential. Metrics that are in line with your business objectives must be tracked in order to make wise marketing decisions. We will go into the SaaS marketing […]