Articles

Brand marketing plays a crucial role in shaping consumer perceptions, driving loyalty, and ultimately impacting business success. However, quantifying the effectiveness of brand marketing efforts can be challenging without the right metrics and strategies in place. In this blog, we explore key methods and metrics to measure the impact of brand marketing accurately. Understanding Brand […]

In today’s hyper-connected world, consumers are more discerning than ever. They crave genuine connections and authentic experiences with the brands they support. Building brand authenticity has become a crucial strategy for companies looking to foster trust, loyalty, and long-term relationships with their customers. One of the most effective ways to achieve this is by creating […]

In today’s fast-paced digital landscape, capturing the attention of your audience is more challenging than ever. With countless brands vying for visibility, traditional marketing tactics often fall flat. However, one approach has proven to be highly effective: brand storytelling on social media. This strategy goes beyond simply promoting products; it involves creating a narrative that resonates with […]

In the first growing world of digital marketing, being equipped with demand-sighting platforms (DSPs) has become so important for the business in the evening to conquer the top place in the market. Now that consumers are empowered with all the intellect to see through the market, marketers can no longer be dependent solely on the […]

Introduction: For the successful sale of product or services, marketing plays an important role, with one of the main marketing strategies being B2B marketing.B2B (Business-to-Business) as the name suggests, is marketing, is which business sells their product or service to other businesses.B2B marketing strategies are important for business-to-business organizations to foster successful and long-lasting relationships. […]

Emplifi’s analysis shows that ad spend on Facebook and Instagram surged by 90% in the days leading up to Black Friday last year, with social ad impressions peaking during the same period. Click-through rates (CTR) for Black Friday ads held steady at 1.3% from 10 to six days before Black Friday but surged to 1.82% […]

With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than relying on acquiring new business. […]

Sales is the backbone of any business. It’s the driving force that generates revenue, fosters customer relationships, and sustains growth. However, the art of selling has evolved significantly over the years. With the rise of digital platforms, changing consumer behaviors, and increasing competition, today’s sales professionals need to be more adaptive, strategic, and customer-focused than […]

In today’s digital age, data-driven marketing has become an indispensable tool for businesses looking to connect with their target audiences more effectively. By analyzing customer behavior, preferences, and purchasing patterns, companies can create personalized campaigns that resonate more deeply with consumers. These strategies not only enhance customer engagement but also improve return on investment (ROI) […]

Getting the business to buy into the case for marketing investment can feel like an uphill battle. Indeed, new exclusive Marketing Week data suggests the problem is acute for B2B marketers. The exclusive State of B2B Marketing research reveals 45.5% of the 600 B2B marketers surveyed find making the case for marketing investment either ‘difficult’ […]