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Causal IQ And Quorum Partner To Optimize Consumer Travel Profiles With Real-Time Location Data
Causal IQ, a leading programmatic solutions provider, announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance Causal IQ’s travel profiles by complementing the offering with always-on, real-time location data. This new capability will significantly enhance targeting, optimization, attribution, and analytics for travel […]
Ad Networks for Publishers & Advertisers: Efficient Ad Buying & Selling
When print publishers transitioned to online publishing, they were keen to find a way to generate revenue. Their revenue model in the print world was advertising, so they needed to monetize their content online. Display ads were a great start for them. They sold their advertising space to interested advertisers directly. Even then, there would […]
How Campaign Health Metrics Can Help You Streamline Ad Campaigns
Advertising metrics provide clear information on the success and failures of an ad campaign. They are a practical tool to track all aspects of your marketing activities as well as how your campaign compares to designated metrics. Take a look at your campaign health metrics to understand your campaign’s performance. These metrics aren’t exactly KPIs […]
4 Ad Performance Metrics You Should Track
Measuring the ad performance on your website is critical for understanding how well your revenue stream is optimized. Ad sizes, placements, and color are common measures, but they may not necessarily work for you. As a publisher, you must focus on four prime metrics that give you a clear idea of an ad campaign’s performance. […]
Contextual Targeting: Why is It Important?
A KPMG study found that 86% of consumers are concerned about data privacy and 78% about the amount of personal data collected. Industry players are re-envisioning their future strategies and how they will need to adapt to the impending demise of third-party cookies. Contextual targeting has resurged to ensure campaign reach and effectiveness, Let us […]
AI-Powered Creative: Get Higher ROI for Clients
Creating ad campaigns is a gamble. As advertisers, you are never sure if it was optimized enough, have no idea which micro-targets it resonates with the most, and it could take up to a year to determine the campaign’s sales impact. Market trends change by then. However, AI-powered ad creative can turn things around for […]