Articles

The appeal of internet shopping is that it allows us to peruse the websites of numerous retailers offering comparable goods, all while lounging on a couch and binge-watching The Bachelorette’s most recent episode. Err, I mean Mad Men.This leads to the issue that, as consumers, we have shorter attention spans and become impatient when we […]

Things aren’t always sunshine and rainbows for digital marketers. The digital landscape has significant inherent issues that are not being discussed.A long time ago, days, weeks, or even months of meticulous investigation and creative work culminated in commercials. For better or ill, clever advertisements from McDonald’s, Coca-Cola, Kodak, and even Marlboro cigarettes ingrained many legendary […]

A recent essay on the dangers of averages and a lack of openness in our industry was published by AdExchanger. The article exposes the shortcomings of campaign outcomes wherein individual tactics perform outside of the desired range of performance, but the average KPI of all strategies falls within target. Additionally, the paper provides media planners […]

Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]

The worldwide media platform Teads has partnered with Integral Ad Science (IAS), a leader in digital media quality, to improve its contextual advertising offering and brand fit. Through the collaboration, Teads will incorporate IAS’s Context Control solution for avoidance, ensuring that marketers steer clear of information that is judged inappropriate for their brand. With Teads’ […]

Following Google’s announcement that it will begin to phase out third-party cookies in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI)-powered marketing technology to agencies and brands, has declared its continued commitment to a cookieless future with its IntentKey AI, detailing the ways in which its technology can already […]

Advertising metrics give precise information about the accomplishments and shortcomings of a campaign. They are a useful tool for monitoring every facet of your marketing endeavors and the way your campaign performs in relation to predetermined KPIs. Examine your campaign health indicators to gain insight into the effectiveness of your campaign. Since these metrics aren’t […]

Beginning its OOH operations in Slovakia in 1990, JCDecaux SE (Euronext Paris: DEC), the world’s largest outdoor advertising company, announced on December 14 that it had signed a merger agreement with Akzent Bigboard, the outdoor advertising division of JOJ Media House Group, the country’s top media group. The transaction’s conclusion is contingent upon customary regulatory […]

Today, Connexa Sports Technologies Inc. (Nasdaq:CNXA) reported that its long-term collaboration with the AdVenture Media Group is still producing previously unheard-of outcomes for digital advertising. Slinger Bag, Connexa’s operational company, produced about $2 million in sales with an average ROAS of 18.9X in the three months leading up to the end of November 2023, as […]

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]