Articles

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their […]

Accurate and thorough data is essential in today’s fast-paced corporate environment for promoting growth and making wise judgments. The practice of B2B data enrichment involves adding new information to already-existing data to make it more comprehensive and valuable for organizations. As the market for correct B2B data grows, so does the number of data enrichment […]

The release of TransCEND 11, a proprietary enterprise document management platform, was announced today by TransPerfect, the leading language services and technology solutions supplier in the world. TransCEND, which is based on TransPerfect’s established document collaboration technology, offers enterprise clients improved full-text keyword search with corresponding smart folders, an enhanced user interface, a true Windows […]

Brand marketing is crucial for any growing business, as it helps establish a strong and recognizable image, leading to increased customer loyalty and sales. One major benefit of brand marketing is its ability to differentiate your business from competitors. Creating a unique and compelling brand image allows you to stand out in a crowded market […]

Customer engagement and conversions are tightly associated. Engaged customers form strong, enduring relationships with the company, which improves conversion rates and loyalty. Still, a loyal customer base does not grow by itself. The result of meticulous preparation, investigation, and implementation is what first provides an excellent customer experience. For five practical strategies to boost engagement […]

In order to determine marketing automation adoption and usage for its groundbreaking State of Marketing Automation report, CleverTouch Marketing, the premier marketing automation consultancy and service provider in Europe, recently polled 200 heads of marketing, marketing directors, and CMOs in the UK, US, and EMEA. The survey, which examines views across important global areas, shows […]

In today’s digital landscape, having an online presence is crucial for businesses of all sizes. For small businesses, Search Engine Optimization (SEO) plays a pivotal role in enhancing visibility, attracting customers, and driving growth. But is SEO really a necessity for small businesses? The answer is a resounding yes, and here’s why: Increased Visibility and […]

Finding the owner of a business can be useful for networking, partnership opportunities, or resolving issues. Here are several effective methods to help you find any business owner’s name: By leveraging these resources, you can efficiently find the owner of almost any business.

In the B2B marketing arena, lead generation is the lifeblood of business growth. Effective lead generation strategies are essential for attracting potential customers and nurturing them through the sales funnel. With the right tactics, businesses can generate high-quality leads, drive sales, and achieve sustainable growth. Here, we explore key strategies for successful B2B lead generation. […]

The ideal platform for B2B marketing is LinkedIn. It is undoubtedly a great area to network and establish connections with potential clients. However, LinkedIn also provides marketers with a host of additional advantages, such as social ads, lead creation, and keyword research. Finding marketing automation software that can enable you to increase client engagement and […]