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In the first growing world of digital marketing, being equipped with demand-sighting platforms (DSPs) has become so important for the business in the evening to conquer the top place in the market. Now that consumers are empowered with all the intellect to see through the market, marketers can no longer be dependent solely on the […]

Are you struggling to convert your B2B leads into customers? You’re not alone. Many businesses have the same challenge. But fear not, because there’s a powerful strategy that can help you turn those leads into loyal customers – B2B retargeting. In this article, we’ll explore the world of B2B retargeting and arm you with the […]

What is the contrast between request gen and lead gen? These two techniques (in spite of the fact that some of the time referenced traded) have exceptionally distinctive objectives. Where the request era endeavors to construct brand mindfulness and specialists so potential clients dependably enter the obtaining track, a lead era procedure centers on turning […]

Introduction: For the successful sale of product or services, marketing plays an important role, with one of the main marketing strategies being B2B marketing.B2B (Business-to-Business) as the name suggests, is marketing, is which business sells their product or service to other businesses.B2B marketing strategies are important for business-to-business organizations to foster successful and long-lasting relationships. […]

Backlinks are an essential aspect of building a good SEO ranking. Google and other search engines will rank you higher, placing you at or near the top of the results when somebody searches for a related topic. How do you know your backlink is indexed? How long does it take for backlinks to get indexed? […]

Emplifi’s analysis shows that ad spend on Facebook and Instagram surged by 90% in the days leading up to Black Friday last year, with social ad impressions peaking during the same period. Click-through rates (CTR) for Black Friday ads held steady at 1.3% from 10 to six days before Black Friday but surged to 1.82% […]

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. MAICON brings together top authors, entrepreneurs, AI researchers, and executives to share case studies, strategies, and technologies that make AI approachable and actionable for marketers.

With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than relying on acquiring new business. […]

Well, this is typically the time when you make New Year’s Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we’ll save that for last and instead dive right into some suggestions on how to get better participation. If you’re an employee vs. a principal […]

The B2B (business-to-business) landscape is driven by relationships, trust, and communication. Yet, in recent years, one persistent issue has been undermining these key components: marketing spam. While marketing is essential for driving business growth, the rise of spammy practices—unsolicited, irrelevant, and excessive communication—has become a growing concern in the B2B industry. This article explores the […]