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Selling unnecessary products, or products that don’t directly solve an obvious problem or satisfy an essential need, may seem like a challenging task. However, it’s an art many businesses have mastered by employing clever marketing strategies that create demand, build desire, and influence consumer behavior. The key to selling these types of products lies in […]

Sales is the backbone of any business. It’s the driving force that generates revenue, fosters customer relationships, and sustains growth. However, the art of selling has evolved significantly over the years. With the rise of digital platforms, changing consumer behaviors, and increasing competition, today’s sales professionals need to be more adaptive, strategic, and customer-focused than […]

Successful B2B SEO efforts at the bottom of the funnel require a robust content strategy. This strategy must involve creating content that ranks well in search engines and also engages potential customers. According to Clodura.AI, B2B buyers always want to make well-informed decisions. These decisions are grounded in facts rather than assumptions. Their clients are […]

Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the process of bringing in data from sources such as CRM, the company said. This includes the ability to automatically select the right display ads for a particular account, for example, ways to […]

In today’s digital age, data-driven marketing has become an indispensable tool for businesses looking to connect with their target audiences more effectively. By analyzing customer behavior, preferences, and purchasing patterns, companies can create personalized campaigns that resonate more deeply with consumers. These strategies not only enhance customer engagement but also improve return on investment (ROI) […]

Pay-Per-Click (PPC) advertising is a powerful tool in the B2B industry for generating high-quality, targeted leads. By using platforms like Google Ads and LinkedIn, B2B companies can create ads that reach decision-makers based on specific keywords, industries, and job titles. PPC allows businesses to drive traffic to their websites or landing pages by paying only […]

Getting the business to buy into the case for marketing investment can feel like an uphill battle. Indeed, new exclusive Marketing Week data suggests the problem is acute for B2B marketers. The exclusive State of B2B Marketing research reveals 45.5% of the 600 B2B marketers surveyed find making the case for marketing investment either ‘difficult’ […]

In a groundbreaking shift within the creative and experiential marketing sector, Imagine, a leader in visual communications, has redefined the agency relationship. By launching a new partner consolidation strategy, Imagine aims to provide clients with exceptional value through integrated creative talent and production, resulting in more efficient workflows and seamless execution of both digital and physical […]

Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the advertising space, it’s not always clear what it can really do for advertisers. Questions like, […]

In today’s fast-paced, digitally driven world, networking and communication systems form the backbone of almost every aspect of daily life. Whether it’s sending emails, streaming videos, making online purchases, or collaborating across global teams, our ability to communicate seamlessly across vast distances depends on a well-structured network infrastructure. What is a Network? At its core, […]