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Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online. As millions of people flock to the social web, more organizations are realizing the true potential of SMM as a way to engage with customers. SMM is all about conversations with customers while traditional marketing is […]

Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists won’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as mediator, negotiator, liaison and ultimately ambassador between pharmaceutical companies,third parties that have the trust, and academics and researchers […]

The insurance industry is undergoing massive transformation, fueled by rapidly changing customer expectations, and accelerated technological innovation. And while many carriers and MGAs see the need to keep up with innovation and meet these changing expectations, information technology (IT) staff and resources have proved to be a challenge. This is to be expected as more […]

Protecting critical infrastructure networks from cybersecurity threats requires a comprehensive consideration of all connected assets. While the traditional focus has been on Information Technology (IT) networks—those networks prioritized secure data collection, storage, communication and use—more focus needs to be placed on non-IT critical infrastructure and services. This requires an understanding of the basic threats and […]

The move to the cloud by organisations both large and small is inevitable. The pace of innovation enabled by cloud computing ensures that those who ignore or are slow to adopt it will quickly find themselves disrupted by competitors who can benefit from greater speed to market, business agility, scalability and cost-efficiency.

Data Center Infrastructure Management is referred to as DCIM. Data centers’ supporting infrastructure, including air conditioning and electrical systems, as well as IT equipment, are measured, monitored, and managed using DCIM software. Its goals are to assist managers in achieving optimal energy efficiency and preventing equipment issues that result in downtime. At Schneider Electric, we […]

as data needs soar to new heights, IT executives will increasingly be focusing on the role of the data center. In the face of perpetual upheaval and progressively audacious corporate and cloud plans, what measures can you take to make sure your data center is future-ready, allowing you to stay ahead of the curve rather […]

The Internet of Things (IoT) is evolving simultaneously across multiple dimensions—it has more electronics than ever to run accurate diagnostics, more sensors to increase autonomy, and better connectivity to avoid interference. The key advancement that makes all portable devices possible is the battery. The changes in battery technology are leading us toward a power revolution. […]

Navigating the journey of HCI migration: exploring insights, benefits, challenges, and strategic considerations for businesses embracing this transformative technology for profitable businesses.

A common understanding of “cloud computing” is continuously evolving, and the terminology and concepts used to define it often need clarifying. Press coverage can be vague or may not fully capture the extent of what cloud computing entails or represents, sometimes reporting how companies are making their solutions available in the “cloud” or how “cloud […]