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An issue that has been prevalent in the business was recently covered in a piece by Advertising Age regarding the “Hidden Costs of Programmatic.” For marketers, the introduction of programmatic advertising was groundbreaking. They were able to precisely target people at scale and offer ads across screens and formats in a matter of milliseconds thanks […]

Whoa. What a summer it has been. Numerous media reviews are already in progress, and after those are finished, I’m sure there will be a ton more. This tendency suggests that fall will be a very busy season for our sector, and it appears that it will. Even if my sales and marketing side of […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven […]

With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how […]

B2B content syndication is a powerhouse strategy for companies looking to expand their reach and drive growth. By distributing valuable content across various platforms, businesses can boost brand visibility, attract high-quality leads, and foster strategic partnerships within their industry. This dynamic approach not only amplifies brand presence but also facilitates meaningful connections, propelling organizations towards […]

As we navigate the ever-evolving landscape of digital marketing, email remains a cornerstone of effective communication strategies. In 2024, several trends are reshaping the way businesses engage with their audience through email marketing. Personalization Takes Center Stage: Gone are the days of generic mass emails. In 2024, personalization reigns supreme. Marketers are leveraging advanced data […]

Marketing technology, often referred to as “martech,” has revolutionized the way businesses connect with their audiences and drive growth. In today’s digital age, marketing technology encompasses a vast array of tools and platforms designed to streamline processes, optimize campaigns, and enhance customer experiences. At its core, marketing technology empowers businesses to leverage data-driven insights to […]

The appointment of Jonathan Dove as Business Development Director, with the responsibility of driving new business throughout the United Kingdom, is announced today by Fetch, the global agency focused on mobile first. Jo Sutherland, the Managing Director, continues to configure the agency to deliver its mobile-first proposition to the UK market. The agency also hired […]

In the dynamic realm of B2B (business-to-business) commerce, understanding market dynamics is paramount to success. Market research serves as the compass guiding businesses through the ever-evolving landscape, enabling informed decision-making and strategic planning. In conclusion, B2B market research is not just a luxury—it’s a necessity for thriving in today’s competitive landscape. By leveraging insights gleaned […]

In the ever-evolving landscape of digital marketing, email remains a steadfast and powerful tool for businesses to connect with their audience. As we step into 2024, let’s explore some of the emerging trends shaping the realm of email marketing. In conclusion, email marketing in 2024 is characterized by innovation, personalization, and a heightened focus on […]