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In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and labor-intensive newsletters to an organized, systematic communication and business asset. Marketing automation software platforms can do […]

A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptography to give everyone a faster, safer way […]

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]

A dream of every website owner: to wake up, open Google Analytics, and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggle with turning this dream into reality. They need user traffic, and they aren’t getting anywhere […]

In a strategic move aimed at enhancing its image processing capabilities, Jasper has expanded its portfolio by acquiring Clipdrop’s innovative image platform from Stability AI. This acquisition marks a significant milestone for Jasper, positioning the company to offer more advanced solutions in the rapidly evolving field of visual technology. Clipdrop’s image platform is renowned for […]

Gupshup, a leading provider of conversational messaging platforms, has taken a significant leap forward in enhancing user experiences by integrating AI chatbots powered by Vertex AI into Rich Communication Services (RCS) dialogues. This strategic move aims to revolutionize how businesses engage with their customers, offering personalized and seamless interactions on the RCS platform. RCS represents […]

Google has taken the first significant step toward barring third-party cookies, demonstrating that its privacy aim is more than just talk. Chrome 80 has announced that it will no longer support cross-site sharing unless cookies are identified in accordance with the SameSite internet standard. At first glance, this action is about clarity and internet security. […]

The digital advertising sector has been the subject of a thorough inquiry by the UK’s Competition and Markets Authority. In the year that digital advertising finally overtook TV and other legacy media in the US and around the world, the CMA expresses concerns in its preliminary report on the investigation that Google and Facebook have […]

Tremor International Ltd., a marketing company, announced on Monday that it has reached a deal to acquire News Corp.’s video advertising company, Unruly. The goal of the acquisition is to expand video services by gaining access to the extensive clientele of the Rupert Murdoch-owned company. The Wall Street Journal and The Times owner, News Corp., […]

Raising their voices in Washington, D.C., American importers of French cheese, bubbly, and porcelain are fighting back against Silicon Valley behemoths over duties on high-end French goods. In response to a new tax on tech companies like Netflix and Amazon, President Donald Trump last month vowed to penalize Paris by imposing extremely high retaliatory taxes […]