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Identity resolution is the cornerstone of modern marketing, enabling businesses to understand their customers on a deeper level and deliver personalized experiences. When evaluating identity resolution providers, it’s crucial to conduct thorough assessments during demonstrations to ensure the solution aligns with your organization’s needs and goals. To aid in this process, here are 24 essential […]

Account-Based Marketing (ABM) has emerged as a powerful strategy in B2B marketing, focusing efforts on high-value accounts for personalized engagement. While not necessary for all businesses, ABM can drive revenue growth, improve alignment between marketing and sales, and deliver personalized experiences. However, implementing ABM requires careful planning and a significant investment in resources. Businesses should […]

In the realm of B2B marketing, lead generation reigns supreme as the cornerstone of success. However, navigating the complexities of lead generation requires a strategic approach tailored to the unique needs of each business. From targeted email campaigns and search engine optimization to networking events and referral programs, B2B marketers employ a diverse array of […]

B2B marketing has undergone a remarkable transformation in recent years, propelled by the digital revolution. Gone are the days of cold calling and traditional advertising as businesses embrace innovative strategies to reach their target audience. Today, B2B marketers harness the power of data analytics, social media platforms, and content marketing to engage potential clients and […]

One of the largest generative AI app businesses in the world, Jasper, has revealed that it has achieved a deal to purchase Stability AI’s AI picture creation and editing platform, Clipdrop. Jasper’s ability to provide the most comprehensive, multimodal copilot for enterprise marketing teams has advanced significantly with this purchase. Millions of brands and creative […]

Brands using Gupshup’s platform can now offer AI chatbots for RCS chats, giving their users access to a whole new, sophisticated, and interactive experience. Gupshup is the world’s top Conversation Cloud platform. The Vertex AI platform on Google Cloud is currently being used by Gupshup’s Conversational AI product suite, which includes Auto Bot Builder and […]

According to a recent American Express report, 41% of small firms are thinking about utilizing AI to assist in decision-making. And the most popular uses of AI technology are in marketing and customer service. AI applications. Numerous use cases for AI are being considered, according to small firms. For example, 39% of those who are […]

I got a spam email from a company that offers blog posts created by AI less than ten minutes after ChatGPT was released. The email was most likely created by the application itself. Even though it was not quite ten minutes, it felt that way. Since then, I have gotten a ton of requests for […]

Have you ever panicked when a top-performing email campaign flops? Before you worry you’re losing your creative touch and start to overhaul your email strategy, take a look at your email deliverability. It could be the culprit. Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in […]

The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. Discover 5 best practices that separate leading marketing teams from the rest with insights from leaders in The 5 Best Practices of Leading Marketing Teams.