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At B2B Summit North America, which took place in Austin, Texas, from May 5–8, 2024, Forrester presented its B2B Return on Integration (ROI) Honors to Verizon Business, DDI, and ADP. These businesses will be honored for creating memorable customer experiences (CX) and enhancing business success via cross-functional product, sales, and marketing alignment. The B2B Program […]

Efficient management and optimization of marketing efforts is a difficulty faced by marketers in the current dynamic corporate environment. The efficiency of marketing campaigns can be limited by the time-consuming and error-prone human execution of marketing operations including email campaigns, campaign tracking, and lead nurturing. In order to improve consumer interaction, optimize marketing efforts, and […]

One camp argues it’s ludicrously naïve to say marketing can ‘magic up’ demand where none previously existed. The marketer’s job is to make sure their brand is in the best position when the customer decides to come to market of their own accord. The other camp says of course we don’t magic demand out of […]

If there’s been one defining mantra for the marketing industry over the last few years, it’s this: wise businesses invest in brand during an economic downturn. With 2024 already shaping up to be another unstable year, those words of advice will once again be ringing in the ears of CMOs. Though many B2B businesses overlook […]

Building a brand presence holds immense importance at every stage of the B2B funnel, from initial awareness to eventual conversion. At the top of the funnel, establishing a strong brand identity helps businesses stand out amidst competition and capture the attention of potential customers. Through strategic branding efforts such as compelling storytelling, thought leadership content, […]

Though the public’s perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI’s potential to boost their marketing campaigns? The public sentiment tracker on AI maintained by the UK government was updated last month. It demonstrates the public’s growing cynicism about […]

Digital marketing has emerged as a driving force in today’s interconnected world, revolutionizing the way businesses connect with their audience and promote their offerings. From social media campaigns to search engine optimization (SEO) strategies, digital marketing encompasses a diverse range of tactics aimed at enhancing brand visibility, generating leads, and fostering customer loyalty. With consumers […]

In today’s dynamic business environment, B2B marketing has undergone significant transformations, adapting to the digital age and the ever-changing needs of businesses. With the rise of technology and data-driven strategies, B2B marketers are leveraging innovative techniques to engage with their target audience, build meaningful relationships, and drive sustainable growth. From personalized content marketing to account-based […]

The goal of Tremor Video, Inc. (NYSE:TRMR), a company that offers tools for measuring the efficacy of video ads, is to transform theatrical advertising. Tremor Video’s in-theater attribution solution, fueled by Alphonso’s automated content recognition (ACR) technology, is being used for the first time by US film studio EuropaCorp. On November 25, in New York […]

Local search marketing can be tricky for enterprise brands with dozens, hundreds, or thousands of storefronts, agents, or dealers. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can still dominate local marketing.