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In the fast-paced and ever-evolving world of marketing, the significance of networking and communication cannot be overstated. With the increasing digitization of businesses and the proliferation of social media, the way companies interact with their audience and other businesses has transformed drastically. For marketers, developing strong networks and mastering communication skills are crucial components for […]

Though extremely difficult, B2B marketing is both exciting and intellectually stimulating. The antiquated ideas that impede many B2B marketers do not assist with this. A good illustration is how the idea of a “funnel,” which assumes that a single buyer makes a linear progression of decisions, is out of step with how B2B purchasing actually […]

In today’s rapidly evolving corporate landscape, businesses are under constant pressure to innovate, optimize operations, and stay ahead of the competition. For B2B (business-to-business) companies, this challenge is even more pronounced, as they must navigate complex market dynamics, manage intricate supply chains, and cater to the needs of other businesses. This is where business consulting […]

Industry Dive, a leader in multi-market B2B audience development and high quality specialist digital content with 10+ years of experience in delivering award-winning journalism, backed by Falfurrias Capital Partners, has entered into a definitive agreement to be acquired by Informa PLC, a leading international B2B markets, live and on-demand events and digital services group. The […]

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their […]

Imagine a cruise line where a sales and marketing team has successfully booked every cabin. Yet, when passengers arrive at the dock, bags packed and ready to board, they are told to wait while their documents and identities are verified. Worse, this process happens at multiple points, slowing down the boarding process and frustrating customers […]

Skai, the leading omnichannel advertising platform specializing in walled garden media, has published its Q2 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the second quarter of 2024, along with an interactive infographic detailing key insights. The report shows positive topline growth numbers in retail media, paid search, […]

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into the market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. […]

Accurate and thorough data is essential in today’s fast-paced corporate environment for promoting growth and making wise judgments. The practice of B2B data enrichment involves adding new information to already-existing data to make it more comprehensive and valuable for organizations. As the market for correct B2B data grows, so does the number of data enrichment […]

Platforms for marketing automation are being used by B2B marketers more frequently in an effort to improve productivity, accelerate expansion, and streamline operations. Selecting the best marketing automation platform for your organization can be difficult, given the variety of options on the market. In order to facilitate your decision-making process, we have put together a […]