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Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Bob Lord to its Board of Directors effective immediately. Mr. Lord brings highly relevant industry expertise to IAS’s Board and has been a leader in business transformation at the nexus of marketing, media, and technology for over three decades. His […]

B2B lead generation stands as a critical process in the business-to-business domain, focusing on identifying and cultivating potential customers for a company’s products or services. Unlike B2C, B2B lead generation hinges on building deeper, more meaningful relationships, often requiring a nuanced understanding of the client’s business needs and challenges. It involves a strategic mix of […]

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information […]

25th Global Conference on International Business and Marketing (GCIBM), on 09th Aug 2024 in Toronto, Canada . The Global Conference on International Business and Marketing (GCIBM) is a premier event by Global Conference Alliance, Inc. It is designed to bring together top experts and thought leaders worldwide to share their insights, strategies, and best practices for […]

The release of TransCEND 11, a proprietary enterprise document management platform, was announced today by TransPerfect, the leading language services and technology solutions supplier in the world. TransCEND, which is based on TransPerfect’s established document collaboration technology, offers enterprise clients improved full-text keyword search with corresponding smart folders, an enhanced user interface, a true Windows […]

Brand marketing is crucial for any growing business, as it helps establish a strong and recognizable image, leading to increased customer loyalty and sales. One major benefit of brand marketing is its ability to differentiate your business from competitors. Creating a unique and compelling brand image allows you to stand out in a crowded market […]

In today’s fast-paced business environment, marketing technology (MarTech) has become a pivotal force in transforming the sales landscape. As companies strive to stay competitive, integrating MarTech into the sales department is no longer optional but essential. This technological integration not only streamlines sales processes but also enhances customer engagement, driving revenue growth. Enhancing Customer Insights […]

Deliverect, the leading global food tech SaaS company, has launched Pulse, a powerful marketing intelligence platform designed to empower restaurants with the insights and tools needed to improve visibility and ROI. By integrating with major delivery platforms such as Uber Eats, DoorDash, and Deliveroo, Pulse provides critical operational and competitive intelligence to help restaurants increase order […]

Leadspace for Salesforce Simplifies and Enhances Sales Engagement; Pilot Users Increase Target Account and Audience Coverage by Twofold and Boost Data Accuracy by Over 30% Leadspace announced the release of Leadspace for Salesforce, a new tool designed to assist companies in locating and converting their potential clients. A crucial part of Leadspace’s B2B Customer Data […]

In today’s competitive business environment, having a robust marketing infrastructure is crucial for success. Marketing infrastructure refers to the systems, processes, tools, and resources that enable a company to effectively reach and engage its target audience. This article explores the key components of marketing infrastructure and the benefits they offer. Key Components of Marketing Infrastructure […]