SOCIAL MEDIA MARKETING AT THE LARGEST BRANDS IN THE WORLD

Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online. As millions of people flock to the social web, more organizations are realizing the true potential of SMM as a way to engage with customers. SMM is all about conversations with customers while traditional marketing is typically a oneway broadcast mechanism for specific messages. Really, it comes down to control – SMM is not about control, and traditional marketing is.