Pharmaceutical Marketing Targeting Consumers Connecting online what’s in store for patients.

Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists won’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as mediator, negotiator, liaison and ultimately ambassador between pharmaceutical companies,third parties that have the trust, and academics and researchers that have the clinical knowledge and understanding … that’s where we can help usher in that new era.That’s the value we can provide,” said Michael Spitz, VP-digital strategy, inVentiv Health’s Ignite Health.