Marketing Technology Report

An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI

• Resources: Content teams and budgets are still growing despite economic uncertainty. In fact, 58% expect their content budgets to grow in 2023.
• Strategy: 61% are still creating more content, but the focus is shifting to producing quality over quantity.
• Analytics: Measuring performance is key to proving the value of content, yet only 46% actually use data to make strategic decisions.