The Content Marketing Triple Threat

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations are way more complex. Just think about it. Big corporations can have armies of content creators to wrangle. They can also have loads of companyspecific lingo they need to include in the right places, at the right times. And they’re usually up to their necks in regulations that make legal and compliance reviews essential. Then, there’s the mammoth task of translating all that content into multiple languages for global audiences.