Performance marketers may now access streaming TV thanks to Marketing Architects.

TV advertising on streaming services is moving forward. Annika Streaming is a brand-new platform for CTV advertisers that was introduced this week by TV advertising agency Marketing Architects. Annika Streaming purchases CTV and streaming inventory more effectively than current marketplace offerings enable thanks to technology originally created for linear TV. As a result, performance brands can benefit from streaming’s potential.

Six years ago, Marketing Architects created an AI-driven DSP for linear TV, which was when Annika’s development began. The platform was created to assess specific audience and performance criteria, compare them to current market conditions and historical data, and determine which media purchases will result in the highest return on investment for particular businesses. The end result was a linear TV market that provided TV marketers with premium inventory without charging premium prices.