Rocket Fuel and IBM Team up to Improve Marketing Precision

In a press release today, IBM described UBX, a new feature that speeds up the exchange of real-time customer data between Rocket Fuel and IBM products including IBM Marketing Cloud (formerly Silverpop) and IBM Campaign (previously Unica). Imagine a world where advertisers can instantaneously integrate IBM first-party data into their paid advertising channels and optimize to not only reach the ideal target, but also that person at the ideal time. With the help of our Moment ScoringTM technology, this is now achievable.With Rocket Fuel, IBM customers may choose between using our DMP to target anonymous individuals inside the digital advertising ecosystem, our award-winning DSP to activate first-party data across a variety of paid media channels, or a solution that combines the two. The combined effect yields a remarkably strong positive