Samsung Ads and Publica by IAS Expand CTV Ad Serving Partnership

Today, Samsung Ads, driven by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the biggest companies in the world, officially announced their renewed global relationship with Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS). By introducing a programmatic unified auction for the premium ad slots within their streaming ad breaks, this partnership allows Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience while increasing CTV advertising revenue.