Launched by DeepIntent, DeepIntent Copilot features AI-powered recommendations and insights to usher in a new generation of intelligent DSPs.

DeepIntent, a pioneer in linked artificial intelligence (AI) for healthcare advertising, has announced the release of DeepIntent Copilot, a revolutionary step toward more integrated and smarter healthcare advertising. Copilot is a new tool that works with marketers to provide actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) along the path to prescription. Copilot seamlessly connects media spend and clinical outcomes. Patients are now active participants in their health journeys, mostly due to increased access to digital resources. This gives pharmaceutical marketers additional opportunity to implement coordinated, data-driven strategies between patients and their HCPs. But because that information is sometimes compartmentalized across a number of point solutions, it can be difficult for companies to confirm that their marketing efforts are targeting the appropriate HCP and patient demographics.