AI AND THE FUTURE OF TELEVISION ADVERTISING

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies to retain customers. Artificial intelligence (AI) is still not widely implemented across the TV industry vertical. Nonetheless, AI and machine learning (ML) technologies are witnessing increased use by marketing and advertising companies while TV stations look to deliver personalized experience through AI and ML solutions.