To Win At Amazon Advertising, You Must Think Like Amazon

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know the potential pitfalls, and leverage its full potential to drive business goals beyond advertising KPIs. Many companies are not currently structured to provide the right level of holistic strategic support for Amazon. Those that are will reap the rewards, and those that aren’t will see marginal results.