How Digital Branding Drives B2B Demand

You’ve surely asked yourself these questions at one time or another. And rightly so. Most B2B marketers “get” branding but are driven to track the ROI of every marketing expense. And let’s face it: Compared to other tactics, it’s just harder to measure the ROI of branding. The other common obstacle to branding is the assumption that you must “go big or go home.” And who has that kind of budget, unless you work for a giant multinational brand? Under the circumstances, you may conclude branding is a luxury you can’t afford.