The Children’s Food & Beverage Advertising Initiative Category-Specific Uniform Nutrition Criteria

The food group and positive nutrient requirements have been strengthened in important ways. The whole grain foods criteria has been revised to ensure foods contribute a meaningful amount of whole grains; more food groups now are required in the Main Dishes and Meals categories; certain categories now may qualify if the first ingredient is a food group; and the nutrient-based qualification requirements are more rigorous because they have been limited to nutrients that the DGA identify as “under-consumed,” with an exception for one category.