Transforming Customer Acquisition With AI: First-Party Data Is Key

August 30, 2023 | 1:00 PM EDT | USA

Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Additionally, privacy regulations have limited data management platforms, data aggregators, and media platforms, hindering advertisers’ ability to collect the signals traditionally used for effective ad targeting. What can marketing leaders do next? Hear from Matthew Hogg, SVP of partnerships at Criteo, along with Jason Perocho, VP of product marketing at Amperity.