Online advertising in the UK

The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from online advertising. This work feeds into the Cairncross Review into the sustainability of the UK press sector and the Government’s Digital Charter work programme to ensure the UK is the safest place to be online and the best place to start and grow a digital business.