USP: Crafting a Unique Selling Point in Marketing

A unique selling point (USP) is a critical element in differentiating a product or service in a crowded market. It highlights what makes a business stand out from competitors, whether it’s superior quality, exceptional customer service, innovative features, or competitive pricing. Crafting a compelling USP involves understanding customer needs, analyzing market trends, and identifying the core strengths of the offering. A well-defined USP not only attracts and retains customers but also strengthens brand identity and drives business growth.