Strategies for Increased Representation in Marketing

Since the 1980s, Fortune 500 firms have been diversifying their marketing teams and campaigns, according to research from Penn State University. Even so, less than half of businesses have formal strategies or policies in place to enhance their DEI (diversity, equity, and inclusion) practices more than 40 years later.

A successful marketing team and enterprise-wide trust in a firm today depend on the meaningful representation of visible and non-visible diversity. Employee perceptions of their organization alter as they move from recognizing problems to taking action if they observe noticeable improvements to DEI. Employers must to encourage the participation of different voices in 2024 by promoting programs like as Employee Resource Groups (ERGs) and by consistently exploring avenues for staff members to participate in CSR, policy, and planning. A company will gain from an enhanced culture when its marketing teams represent the diversity of their clientele. Additionally, customers will be more aware of the company’s objectives, which will foster customer loyalty and instill a sense of personal investment in a brand in both staff and customers.