Performance Television – The New and Improved TV Advertising

We know it can be daunting to take on yet another advertising channel, especially if you’re not familiar with performance television (or even if you are). Here’s some good news, though: many advertisers, maybe even in your industry, are currently succeeding using CTV. So rather than reinventing the wheel, you might as well borrow from their playbook. We analyzed data from the top 25% of brands using the MNTN platform to answer two big questions: 1. how new advertisers can build a successful CTV strategy, and 2. what those already using CTV can do to maximize their results.