Finding Success with In-Game Advertising

There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost to the volume of gamers during the COVID-19 pandemic, the gaming audience has grown signiûcantly. There are now 215 million people in the U.S.playing video games across various devices.