As the First Studio to Use Tremor Video’s New ACR Theatrical Solution to Link Video Ad Investment with Theater Attendees, EuropaCorp

The goal of Tremor Video, Inc. (NYSE:TRMR), a company that offers tools for measuring the efficacy of video ads, is to transform theatrical advertising. Tremor Video’s in-theater attribution solution, fueled by Alphonso’s automated content recognition (ACR) technology, is being used for the first time by US film studio EuropaCorp. On November 25, in New York and Los Angeles, and on December 9, in theaters worldwide, EuropaCorp’s Miss Sloane will debut the patented technology for closed-loop attribution and moviegoer crowd collecting.