Salesforce’s social media strategy using a full funnel

Social media customer engagement is a full-funnel strategy that applies to more than just consumer brands. Salesforce uses more than 150 social media platforms to connect with clients and potential clients.

The business collaborated with Sprout Social, a social media management tool. Social listening, analytics, and direct message management are some of the capabilities. This increase in social media learnings and social media messaging management has an influence on the organization that goes well beyond social media marketing. It also demonstrates how B2B companies can use these channels to increase customer happiness, sales, and awareness.