The TV advertising company Clypd is acquired by AT&T’s Xandr: source

The purchase amount was undisclosed; a Xandr spokesman declined to comment; and Clypd did not immediately respond to a request for comment. The deal will add linear TV ad inventory, or ad space, from clypd’s clients to Xandr Community, a product that pools advertising space. Clypd, which counts TV networks Discovery and CBS as partners, uses data to enable advertisers to target viewers more precisely by their interests. TV commercials are traditionally purchased with only the capability to target people by age and gender. Clypd did not immediately respond to a request for comment.