SugarCRM Releases the Winners of the 2024 Customer Breakthrough Award

The global winners of the 2024 SugarCRM Customer Breakthrough Awards were announced today by SugarCRM, the provider of the AI-driven sales automation platform that has won numerous awards. The winners are as follows: Customer Experience Breakthrough Award: Empresas ADOC, a retail company based in Central America, is recognized for using SugarCRM to drive business growth and improve customer engagement. Through the use of SugarCRM, the company improved customer service quality and customer retention, reduced customer churn, and established the “Puntos ADOC” loyalty program, which attracted over 600,000 members, accounting for more than 20 percent of total sales.