How to Track Email Marketing Performance

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data points to consider, three immediately start to populate once an email has been sent: open rate, bounce rate, and click-through rate