ABM Performance by Full Circle Insights Aligns Sales and Marketing

Insights has launched ABM Performance, an account-based marketing (ABM) tracking solution built natively for Salesforce. This new solution aims to align sales and marketing teams to optimize ABM strategies and drive better results.

ABM Performance provides a unified view of person-level and account-level data by integrating with ABM intent tools. It enables teams to make informed, data-driven decisions on high-value accounts, enhancing growth and collaboration.

Key Features of ABM Performance

1. Alignment of Sales and Marketing Teams
   • ABM Performance bridges the gap between sales and marketing through a shared framework based on the Forrester Revenue Waterfall™ methodology.
   • This alignment ensures a seamless buyer journey by making every account’s status visible and actionable.
2. Data-Driven Insights for ABM Strategies
   • Offers clear, actionable insights to:
     • Identify and address pipeline gaps.
     • Accelerate pipeline velocity.
     • Optimize the buyer journey for better conversion rates.
3. Native Integration with Salesforce
   • Tracks, stores, and leverages historical data directly within Salesforce.
   • Enables B2B marketers to compare ABM funnel metrics across different time periods to refine marketing spend and improve performance.
4. Integration with Leading Intent Data Providers
   • Compatible with platforms such as Bombora, Demandbase, and 6sense.
   • Accurately tracks campaign attribution and account activation, covering the journey from target account selection to closed/won deals.

Quotes from Leadership

• “Marketers have long faced challenges with sales adoption in ABM success. ABM Performance provides a shared framework that aligns sales and marketing, ensuring actionable results,” said Jacek Materna, CEO of Full Circle Insights.
• “Success in ABM requires fully engaged sales teams equipped with actionable data. ABM Performance ensures smarter, faster deal closures,” Materna added.

Full Circle Insights’ ABM Performance is a game-changer for B2B marketers and sales professionals. By integrating with Salesforce and leading intent tools, it ensures a data-driven, collaborative approach to ABM strategies. Teams can now better track, analyze, and optimize their efforts to achieve faster, smarter results.