Orchestra Grows Consumer, Experiential & Influencer Marketing Capabilities with Small Girls PR Acquisition

Last updated Oct 29, 2024 0

“In a world where we need to constantly earn and re-earn an audience’s attention, Small Girls PR has developed a unique and incredible muscle at consistently coming up with creative ideas that break through and blow away their clients,” said Jonathan Rosen, CEO of Orchestra. “This acquisition not only expands our consumer offering but also introduces a scalable, high-quality creative process to our organization that will benefit all Orchestra clients.”

“Mallory is a dynamic leader. She’s built an incredible team that hacks culture like no one else in the industry,” said Valerie Berlin, Executive Chair of Orchestra. “We’ve long admired their work and see many opportunities to collaborate in the future!”

Blair, a recognized industry leader, has been honored in PRWeek’s 40 Under 40, Forbes 30 Under 30, and Observer’s Best PRs in America, among other accolades. Her expertise has been sought after in various forums, from SXSW to Harvard Business School.

“Over the past 14 years, we’ve had significant growth—both in client roster and revenue. But, we also see our clients’ needs are changing. Our team needs to continue building campaigns in the real world through experiential but also in the digital world using a mix of paid media, content, search and analytics,” said Mallory Blair, CEO and Co-Founder of Small Girls PR. “Joining Orchestra will allow us to scale and stay ahead of the curve as the communications landscape continues to evolve.”