Zeta Global and Yahoo Transform Email Marketing with AI Integration
Zeta Global and Yahoo have announced a strategic partnership to migrate Yahoo’s email marketing operations to the Zeta Marketing Platform (ZMP). This collaboration aims to enhance customer experiences and boost marketing effectiveness through AI-powered solutions.
Key Developments
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- Migration to Zeta Marketing Platform (ZMP):
- Yahoo’s marketing team will migrate its member database and marketing automation to the ZMP.
- Zeta will facilitate billions of AI-powered personalized emails quarterly.
- Enhanced Customer Intelligence:
- Integration of advanced customer intelligence to provide personalized marketing experiences.
- Data-driven insights will inform strategic decisions on send times, content, and multi-channel engagement.
- Integration with Yahoo ConnectID:
- ZMP now interoperable with Yahoo ConnectID to unify customer and prospect data across channels.
- Enhances audience targeting capabilities within Yahoo DSP, streamlining benefits for clients.
- Intent-Powered Audiences:
- Zeta Data Cloud’s interoperability with ConnectID enables the creation of unique intent-based audiences.
- Advertisers gain comprehensive insights into customer intent, location intelligence, and psychographics for targeted marketing.
This partnership marks a significant step in Yahoo’s transformation, leveraging Zeta’s innovative marketing technology and data capabilities. As both companies work together, they aim to set a new standard for personalized marketing and user engagement in a dynamic digital landscape.