BrightTower Advises B2B Audience Development and Specialist Content Leader Industry Dive in Announced Sale to Informa PLC

Industry Dive, a leader in multi-market B2B audience development and high quality specialist digital content with 10+ years of experience in delivering award-winning journalism, backed by Falfurrias Capital Partners, has entered into a definitive agreement to be acquired by Informa PLC, a leading international B2B markets, live and on-demand events and digital services group. The transaction is anticipated to close during the third quarter of 2022, subject to regulatory approval and the satisfaction of other closing conditions.

BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to Industry Dive in this transaction.

This new partnership will add Industry Dive’s audience development expertise, B2B digital marketing capabilities and 27 specialist business publications across 20+ industries to Informa’s existing portfolio of specialist B2B brands, which serve customers through leading live and on-demand events, including Black Hat, Enterprise Connect, World of Concrete and Content Marketing World, as well as through specialist research, digital content and digital demand services.