IAS Appoints Industry Leader Bob Lord to its Board of Directors

Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Bob Lord to its Board of Directors effective immediately. Mr. Lord brings highly relevant industry expertise to IAS’s Board and has been a leader in business transformation at the nexus of marketing, media, and technology for over three decades. His distinguished career includes significant roles at major corporations, including IBM, where he served as Senior Vice President, Chief Digital Officer, and Senior Vice President of IBM’s Worldwide Ecosystems & Cognitive Applications. Earlier, he was President of AOL, where he was responsible for AOL Technology Platforms, building one of the first industry-leading programmatic media platforms. Previously, Lord held a number of leadership roles at Razorfish from 2002 to 2013, most recently as Global CEO .

In addition to his executive leadership, Mr. Lord contributes his expertise as a Board Member for Finance of America, Inc. His academic credentials include an MBA from Harvard University and a B.S. in Industrial Engineering and Operations Research from Syracuse University. He is an Executive Fellow at the Harvard Business School where he teaches “Scaling Technology Ventures” in the Entrepreneurial program.