Deliverect Launches Pulse: A Game-Changing Marketing Intelligence Platform for Restaurants

Deliverect, the leading global food tech SaaS company, has launched Pulse, a powerful marketing intelligence platform designed to empower restaurants with the insights and tools needed to improve visibility and ROI. By integrating with major delivery platforms such as Uber Eats, DoorDash, and Deliveroo, Pulse provides critical operational and competitive intelligence to help restaurants increase order volume and optimize marketing efforts.

The Growing Online Food Delivery Market

• Market Size and Forecast: The U.S. online food delivery market reached nearly $350B in revenues in 2024, with $95B from meal delivery. It’s forecasted to exceed $500B by 2028.
• Marketing Challenges: Despite the market’s growth, restaurants struggle to allocate marketing budgets effectively across multiple channels due to a lack of clear insights into store performance, competitive benchmarks, market dynamics, and genuine ROI.

Introducing Pulse: Features and Benefits

• Comprehensive Overview: Pulse allows users to oversee their entire estate and multiple stores across various channels, providing a consolidated performance view. Real-time alerts and trend tracking enable informed decision-making and swift responses to changing conditions.
• Store Insights: Pulse’s Marketplace Optimization (MPO) score aggregates competitor data, including online rates, menu audits, delivery times, and overall ratings, to issue a unified performance score. This helps pinpoint areas needing attention, empowering strategic marketing decisions for organic success.
• Competitive Intelligence: Pulse offers unmatched insights into competitor marketing tactics and offers, facilitating smarter marketing strategies for better ROI. Real-time alerts, store health metrics, and trend changes enable restaurants to respond swiftly to competitor actions.
• All-in-One Marketing Management Tool: Pulse centralizes campaign management across multiple channels, providing critical insights into ROI/ROAS. This eliminates the need for restaurant marketers to log into individual delivery apps or work with account managers unfamiliar with their business.

Strategic Partners and Success Stories

• Key Partnerships: Deliverect partners with strategic platform partners and restaurant customers like Burger King, Little Caesars, and Pret A Manger.
• Proven Success: Deliverect has processed over 600M orders globally and has been shown to increase sales by 96%.

Leadership Insights

• Zhong Xu’s Vision: Deliverect CEO and co-founder Zhong Xu highlights the challenge of marketing across multiple third-party apps and how Pulse centralizes store performance and competitive insights to optimize marketing strategies, improve visibility, and manage spend effectively.

Deliverect’s Pulse represents a significant advancement in marketing intelligence for restaurants. By providing comprehensive insights and a centralized platform, Pulse empowers restaurants to navigate the crowded delivery landscape, optimize marketing efforts, and achieve greater success.