Bazaarvoice 2024 Holiday Shopping Report: Trends and Insights
Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, has released its 2024 Global Holiday Season Consumer Behavior Report based on insights from more than 8,000 global consumers. The report suggests that the holiday shopping season begins as early as August.
Early Shopping Trends
- Early Starters: 23% of shoppers will start gift shopping by August or earlier.
- September Shoppers: 37% will begin by September.
- October Shoppers: More than half (55%) will start by October.
- Country Comparisons:
- UK: 63% start shopping by July or earlier.
- US: Only 13% start by July.
- Germany: 63% start in November or later.
Consumer Preferences and Behaviors
RECOMMENDED POSTS
POPULAR POSTS
- Timing for Holiday Displays:
- Too Early: 62% believe October or earlier is too soon for holiday items.
- Never Too Early: 26% say it’s never too early.
- Shopping Venues:
- Malls: 28% start holiday shopping at malls.
- Gen Z: 35% prefer malls.
- French Shoppers: 41% prefer malls, the highest among surveyed countries.
- US Shoppers: Only 20% prefer malls, the lowest among surveyed countries.
- Online and In-store: 33% shop both in-store and online, with Amazon being a popular choice.
Social Media and Video Content
- Social Media Shopping:
- Intentional and Spontaneous: 49% of festive social media shopping is both.
- Preferred Content Format:
- Video: 37% say video captures their attention most effectively.
- Video Length:
- 1-5 minutes: Preferred by 29%.
- 1 minute or less: Preferred by 28%.
- Content Preference:
- Brand-Created: 46%.
- User-Generated: 44%.
- Influencer-Created: 10%.
Omnichannel Strategy
- Seamless Experience: 82% of shoppers emphasize the importance of a seamless experience across multiple channels.
- Omnichannel Integration: Leveraging both online and in-store experiences is crucial for an effective strategy.
- Insights and Strategy: Bazaarvoice’s 2024 Global Holiday Season Consumer Behavior Report provides valuable insights into holiday shopping trends and the importance of integrating UGC and social commerce.
- Report Availability: The report is available for download, offering detailed data to help brands and retailers fine-tune their holiday strategies.