CXM Signals: An Innovative First-Party Data Solution for Better Customer Experiences is Launched by Merkle and Celebrus

Celebrus, a disruptive data platform, and Merkle, a top customer experience management (CXM) company under Densu, have introduced CXM Signals. By enabling companies to use first-party data for better customer experiences, this ground-breaking technology boosts productivity and encourages steadfast client loyalty.

1. Comprehensive Data Access: CXM Signals offers real-time, comprehensive data access across devices, domains, and channels, facilitating identity resolutions. By addressing industry pain-points related to incomplete customer profiles, the solution ensures businesses have more forensic customer insights to anticipate and adapt to consumers’ needs.
2. Advanced Capabilities: The collaboration between Merkle and Celebrus enables brands to identify new customer segments, create tailored interactions, enhance paid media & CXM conversions, and improve sales conversion rates. Leveraging tagging-free data capture and machine learning, CXM Signals drives relevant targeted messaging and offers in real-time.
3. Efficiency and Revenue Generation: Timely and personalized experiences strengthen customer engagement, driving revenue growth. CXM Signals enables brands to increase efficiencies by reducing spend on underperforming campaigns and maximizing marketing efforts through enhanced targeting.
4. Streamlined Implementation: Thanks to Celebrus’ tagging-free data capture methodology, CXM Signals offers a streamlined implementation process measured in days or weeks. Deployments occur in the chosen cloud environment, ensuring full control, security, and data protection.

The introduction of CXM Signals by Merkle and Celebrus represents a major step forward in the use of first-party data to improve customer experiences. Through addressing industry challenges and cultivating long-term customer connections, Dentsu is dedicated to driving innovation and making substantial changes for its clients. This cooperation is a reflection of that dedication.