In Europe, B2B Event Measurement is Revolutionized by Captello and Event Footprints

To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints’ experience and Captello’s state-of-the-art solutions, their partnership will transform B2B event measurement. With this strategic partnership, event ROI analysis norms are expected to be redefined.

A well-known UK consultancy with a focus on event technology and marketing integration, Event Footprints, has formed a strategic alliance with Captello, a renowned US provider of event technology solutions. Through the combination of cutting-edge technologies and knowledgeable consulting services, our partnership seeks to completely transform B2B event measurement in Europe.

1. Expanding Market Access in Europe:
   • The partnership between Captello and Event Footprints provides Captello with increased access to the European event market, leveraging Event Footprints’ expertise and established presence.
   • This collaboration signifies Captello’s commitment to enhancing its global reach and offering tailored solutions to European clients.
2. Advancing B2B Event Measurement:
   • By combining Captello’s cutting-edge event lead capture and audience engagement solutions with Event Footprints’ expertise in event and marketing technology integration, the alliance aims to redefine industry standards for event ROI analysis.
   • The partnership focuses on capturing, integrating, and utilizing event data throughout the entire event lifecycle to provide comprehensive insights into event impact.
3. Enthusiasm and Vision:
   • Brad Froese, Vice President of Marketing at Captello, expresses excitement about the partnership, highlighting its potential to enhance event experiences and drive impactful outcomes for clients.
   • Rob Curtis, founder and director of Event Footprints, shares his enthusiasm, emphasizing the collaboration’s role in providing comprehensive ROI insights to event organizers and marketing teams.
4. Commitment to Innovation:
   • Captello and Event Footprints share a commitment to innovation and excellence in event technology, aiming to empower organizations with advanced solutions and strategic consultancy services.
   • The partnership reflects both companies’ dedication to demonstrating the full value of event investments and supporting clients throughout the event lifecycle.

A notable development in B2B event measurement in Europe is the strategic alliance between Captello and Event Footprints. The collaboration seeks to change industry standards for event ROI analysis by combining state-of-the-art tools with knowledgeable consulting to deliver comprehensive insights and significant results to customers. When combined, Captello and Event Footprints have the power to transform event technology and increase B2B event success throughout Europe.