The strategic significance of marketing increases with influence

According to Marketing Week’s 2024 Career & Salary Survey, businesses are starting to recognize marketing’s strategic aptitude. Among the nearly 3,000 respondents, more than a third (35%) said that throughout the previous year, marketing has taken on a more strategic role inside their company. A third of marketers employed by SMEs (fewer than 250 people) and 35.4% of their counterparts in large organizations report that marketing now plays a more strategic role in their company than it did a year ago.